Careria LLC was formed as challenge to owners to implement their long-term experience in the distribution and marketing of cosmetics and accessories. The company was founded in 1998 with the aim to become a dynamic, valued and an effective distributor in the Baltic and Scandinavian region.

In 2008, Careria started developing the Wild&Mild trademark, which initially included nail polishes and nail decorations. This was later expanded to include artificial nails and decorative eyelashes.

In 2011, Careria began investing into nail polish production and in 2012, a modern, effective and high output nail polish production line was fully activated. Currently, W&M products can be found in Estonia, Finland, Latvia, Russia, Ukraine and Belgium, and several other larger markets in the near future. While our core business is nail polish production, as a distributor, we represent a numerous respectable manufacturers from Germany, France, Sweden and Finland, both in our home market and abroad.

Our product assortment contains following groups:
• Nail polish
• Nail design stickers
• Artificial nails
• False eyelashes
• Manicure-pedicure items
• Hair accessories
• Toiletries

Careria’s business partners are:
• Distributors and wholesalers
• Super/Hypermarkets and department stores
• Cosmetics shops/perfumeries
• Tax-free stores
• Pharmacies/drugstores
• Beauty salons
• Independent international sales agents

We have placed great emphasis on product development, quality and safety, because we find that only then can we insure the long-tern trust of the customers towards our products.Our vision is to became a trustful and reputable partner for international distributors and retailers, providing excellent service and high quality trendy products at affordable price. We know that there are no ready-made solutions to millions of complicated problems, but we still believe that with dedicated work, enthusiasm and energy, we can break even the hardest of obstacles. Since building up a strong brand is a job that takes years, we are mainly oriented on forming long-term business relationships with our partners.

For more information please contact us by e-mail info[at]